Message from Our Advertiser - Netoptima

Don’t become victim to bad online marketers! Learn how to hire the best firms to explode your online success.

You may have a company website but is it achieving all it can when it comes to targeting the right market and boosting your business? After all, the right website can help propel your company into the stratosphere with increased profits and improved ROI.
Hiring the right people to create and market your company website is a major decision but, for the uninitiated, it can be difficult to know exactly what you should be looking for.

This must-read buyers’ guide from online marketing and optimisation experts NetOptima offers essential tips on what you need to look for from your online marketing service providers and what questions to ask to make sure they will get you great results.

Download the complete Buyers Guide Free at www.netoptima.co.uk/bg

Web Design & Development
• Successful websites are built on strategy and planning. The company designing your website must fully understand your business.
• Your website should look the same in different browsers.
• Your website must be W3C compliant for both HTML and CSS code to boost Search Engine Optimisation efforts.
• Your website must be SEO Friendly.

Search Engine Optimisation
• Keywords are crucial to SEO. You need to be thinking about traffic search volumes, keyword relevancy, what stage of the buying cycle your keywords relate to and your online strategic objectives.
• Your SEO firm should provide both on and off page optimisation as both boost ranking.
• Make sure the SEO firm focuses on achieving your goals rather than solely on obtaining first page rankings.
• The SEO firm must be able to track your goals and conversions so you can calculate your overall online success and ROI.

Pay Per Click Marketing
• Keyword research is critical to PPC marketing. An extended criteria is required for PPC keyword research, as you are paying for every click.
• The PPC firm must concentrate on conversions. Generating traffic through PPC is extremely easy but getting high returns on that traffic is what counts.
• Your landing page is a crucial to maximising conversions so make sure it is optimised.

Analytics & Offline Tracking
• Both online and offline sales and leads generated from your website need be tracked so an accurate ROI can be calculated – remember, research shows that 63% of conversions generated from online sources occur offline.
• Can you access data on individual users? This can be invaluable when assessing the user interface and identifying pitfalls in the conversion process of your website.
• Where possible own or control your analytics data; this can help you merge data across different departments.

For more infomation call 0844 414 0207 or visit www.netoptima.co.uk, email info@netoptima.co.uk