Message from Our Partner - PC World Business

There’s a reason why you started your business

You started your business with a goal in mind – success in turning an idea into reality, freedom to control your own career, time to engage in your chosen craft. In today’s world whatever your business; computers will almost certainly play a part in it, for some people their computers and associated equipment seems to be a daily distraction from their business.

However, more and more companies are discovering that IT can be painless – even fun. Once almost exclusively found within the creative industries, Apple Macs are now to be found increasingly in more mainstream environments, discover what’s behind this switch.

As one of the pioneers in personal computing Apple, have been around for over 20 years. The original Macintosh was ground breaking being the first commercially available computer to offer a mouse driven graphical user interface rather than the command line operating systems offered elsewhere. This passion for innovation has been at the centre of Apple’s business, with more recently Apple changing the way that people buy, store, and listen to music – the iPod.

Apple Macs are no longer the computers used exclusively by creative industries, the recent moves outlined above make Macs an ideal computer for all organisations no matter what their size. As one of the largest Authorised Resellers in the UK, you can be assured that you’ll receive the very best in choice and value.

Our service doesn’t stop at selling the hardware and software; our capabilities cover the configuration, imaging, installation, integration, and the various options available around support and training to help you get the optimum performance and value from your Macs. For more information, please email MacConsultants@DsgiBusiness.com

The runaway global success of the iPod has firmly re-established Apple as a major technology innovator and manufacturer, and has created what is known as the ‘iPod halo effect’, a result coming from the positive experiences that iPod owners have had, from the design, purchase and operation of their iPods.

These positive experiences around their iPods has led to a more open attitude towards Apple with regards to the purchase of their next computer, with the result that 50% of Apple Mac sales are to first time Mac owners. Whilst the ‘iPod halo effect’ has helped Apple see a 51% year on year growth on Mac computers, there are more factors that have helped Apple see this incredible growth both at home and increasingly at work.

With Apple manufacturing the operating system,  hardware and some of the most commonly used applications, resulting in flawless integration straight out of the box. Add to this on a Mac, a USB, FireWire or Ethernet cable is all you need. Plug one end into the device. Connect the other end to your Mac. And you’re good to go. You can have absolute confidence in your Mac because it comes prepared with all the drivers you’re likely to need for the peripheral devices one generally connects to computers.

iLife - Out of the box, the Mac has better photo, music, video and DVDcreation software than any PC on the market. That software is called iLife, and it comes standard on every Mac, for a growing business this set of powerful, easy to use tools can used in the promotion of your goods and services.

By using the applications that make up iLife – iPhoto, iMovie, iWeb, iDVD, and GarageBand a company can quickly produce marketing materials, and build media rich websites complete with blogs and podcasts. The intuitive easy to use nature of all Apple software also means that costly training or outsourcing of marketing services can be avoided. iLife helping to bring your marketing in-house and cutting costs.

The ability to ‘just work’ cuts out hours of frustration for customers leaving them free to tackle other issues. No other operating system offers the rich features and simplicity of Mac OS X. With Mac OS X Leopard, the Mac leaps even further ahead with new features that let you accomplish more with less effort. Mac OS X knows when to get out of your way, allowing you to work or create without distraction. It also knows how to spring into action when you need it. What’s more, unlike some other operating systems, there’s only one Mac OS X.

Mac OS X has helped the Mac keep its clean bill of health with a superior UNIX foundation and security features that go above and beyond the norm for PCs, and whilst by the end of 2005, there were 114,000 known viruses for PCs, with in March 2006 alone, there were 850 new threats detected against Windows. Zero for Mac.

Living proudly inside most new Macs is the Intel Core 2 Duo, which unlike any PC powered by Intel, the Mac runs Mac OS X — which is optimised to squeeze every bit of performance out of Intel’s engines whilst consuming less energy. The combination of the introduction of Intel processors together with Mac OSX Leopard  perating system brought about an incredible situation with Mac - Mac is the only computer in the world that can run all the major operating systems, including Mac OS X, Windows XP and Vista. With software like Parallels Desktop or VMware Fusion you can even run them side by side.

All it takes is a licensed copy of the alternate OS and software like VMware Fusion or Parallels Desktop for Mac. With its ability to run additional operating systems, Mac can run more applications than any PC on the planet and with this ability to run both operating systems simultaneously its just like having 2 computers in 1.

For more information visit www.pcwb.com or call 0844 871 0505